A leading online consumer car checking service requested our help regarding attacks being made against them online. Our investigations team established that a competitor was responsible for placing fake bad reviews against them. In addition, we were able to also ascertain that the same company had:
- Set up their own ‘review site’ which praised their own products and defamed our client.
- Wrote false positive reviews about their own product and left fake bad reviews about our client.
- Abused copyrighted material owned by our client.
Following presentation of our evidence, the fake reviews were removed and the perpetrators entered into legal undertakings not to carry out such practices again.