KwikChex has been at the forefront of detecting and dealing with online fake reviews for five years.
Last year, in spite of claims by TripAdvisor of better review fraud detection, our investigators found many examples – the most significant of which was the huge abuse happening via their China website. Over 10,000 fake reviews, posted by just a handful of people were discovered, reported and removed.
Read the article in the Telegraph – http://www.telegraph.co.uk/travel/travelnews/10698798/
Bringing this aspect right up to date, KwikChex has just finished working with BBC News reporters in exposing a Pay Day Loans company that was benefitting from fake reviews. Our investigators also discovered that the ‘reviewer profiles’ being used were created using stolen identities – including one of an American deceased mother of two.
See the BBC News report featuring KwikChex